Media Studies: Volume III : Media Content and Media Audiences by Pieter J. Fourie
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Author: Pieter J. Fourie
Page Count: 672 pages
Published Date: 01 Sep 2010
Publisher: Juta & Company Ltd
Publication Country: Kenwyn, South Africa
Language: English
ISBN: 9780702177668
File size: 39 Mb
File Name: Media.Studies.Volume.III.Media.Content.and.Media.Audiences.pdf
Download Link: Media Studies Volume III Media Content and Media Audiences
---------------------------------------------------------------
In this, the third volume, media content and media audiences (or users) are covered from methodological and theoretical perspectives. Part 1 of the book deals with: quantitative content analysis; visual text analysis; communication and media; textual analysis: narrative; semiotics; argument; media, language and discourse; narrative analysis; media and visual literacy; film theory and criticism. Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research; questionnaire surveys in media research. This volume has been written by senior lecturers in media and communication studies and is intended for students of media studies at institutions of tertiary-education.
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Author: Pieter J. Fourie
Page Count: 672 pages
Published Date: 01 Sep 2010
Publisher: Juta & Company Ltd
Publication Country: Kenwyn, South Africa
Language: English
ISBN: 9780702177668
File size: 39 Mb
File Name: Media.Studies.Volume.III.Media.Content.and.Media.Audiences.pdf
Download Link: Media Studies Volume III Media Content and Media Audiences
---------------------------------------------------------------
In this, the third volume, media content and media audiences (or users) are covered from methodological and theoretical perspectives. Part 1 of the book deals with: quantitative content analysis; visual text analysis; communication and media; textual analysis: narrative; semiotics; argument; media, language and discourse; narrative analysis; media and visual literacy; film theory and criticism. Part 2 deals with: media audience theory (dealing with the uses and gratification theory, reception theory and ethnography); field research in media studies; measuring media audiences; psychoanalysis and television as an illustration of an applied theoretical approach in media audience research; questionnaire surveys in media research. This volume has been written by senior lecturers in media and communication studies and is intended for students of media studies at institutions of tertiary-education.
Read online Media Studies: Volume III : Media Content and Media Audiences Buy and read online Media Studies: Volume III : Media Content and Media Audiences Download and read Media Studies: Volume III : Media Content and Media Audiences for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook Media Studies: Volume III : Media Content and Media Audiences ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent
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